Cantonese is a language belonging to the Sino-Tibetan language family. It is a sub-branch of the Chinese language which is largely spoken in Canton, Hong Kong, Macau, etc. It is spoken by more than 73.4 million people around the world.
If you are a business owner targeting the Chinese population, Cantonese localization can largely benefit. It can significantly help your business reach a wider audience. Here are a few tips to consider when you think of Cantonese localization.
Know The Culture
When you frame marketing campaigns for the Cantonese-speaking population, knowing the dialect is not enough. Before framing the marketing campaigns, one should consider the local culture, sensibilities, and sensitivities to make them more effective. The Cantonese localization should be custom-tailored to the target audience so that the consumer feels more connected to the brand.
Have A Local Appeal
The Cantonese language is dominant in the Guangdong and Guangxi provinces. It is spoken in Hong Kong, Macau, Malaysia, and other Southeast Asian regions. One of the major aims of Cantonese localization of marketing materials is to resonate with the target market. Be it the regional slang, mentions of local places, or references, it should connect with the audience. Therefore, the marketing materials should be finetuned with a local appeal depending on the geographical location you are catering to. At the same time, it should not lose its brand identity.
Get The Tone Right
Cantonese tones are extremely difficult when compared with other Asian languages. It is one of the probable reasons why the language is considered difficult to learn. It features low falling tones and most non-native speakers cannot get it right. Also, it has wide use of vowel combinations rather than single vowel usage. To make it more complex, there are different tones used in the Cantonese language. While you plan your Cantonese localization project, you should probably work with native speakers to make it more authentic.
Consider The Legal Side
When it comes to localization for China, you should not overlook the importance of legality. The country has its own legal requirements in place and your marketing campaigns should comply with them. The brand names, slogans, messages, etc. should be cross-checked to make sure it complies with the existing laws.
Choose A Localization Partner Wisely
A small mistake in the localization and translation may spoil the effectiveness of the brand campaigns. If done right, localization can lead to better brand credibility, improve consumer trust, and make your brand message reach a wider market. That is why it is crucial to work with an experienced and reputed localization service provider.
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Is your business planning to target the Cantonese-speaking population? Are you looking for a reliable partner for Cantonese localization? SPG Studios is a fitting choice then.
We have native expert Cantonese speakers who understand the intricacies and nuances of the language. Our team includes Cantonese voice artists, directors, localization experts, and recording and mixing engineers who can deliver localization projects that meet your specific requirements.
Get in touch with our team today to discuss your project!