Finding the right localization services provider for target markets
Prior to SPG, Bridge worked with other vendors providing similar services, including audio description for video, captioning, transcriptions, and PDF remediation. Where SPG distinguishes itself, according to Minaya, is in the areas of (1) workflow flexibility and (2) in-depth cultural fluency. Bridge is called upon to not only deliver at a consistently high standard, they also need to shift priorities and deadlines on the fly.
Bridge has engaged SPG to deliver services for clients as diverse as Carnival Cruise Lines, the “Mi Telemundo” block of programming on NBC, and financial services giant JP Morgan Chase. Armed with a team of native translators and voice actors, SPG has completed Bridge projects in Parisian French and Latin Spanish.