Discover how SaaS company Pipedrive tailored their onboarding and e-learning academy tutorials with video localization in over four languages: Latin American Spanish, Brazilian Portuguese, French, and German.
Onboarding and educational materials are key elements in the product marketing strategy for any B2B SaaS company. Not only does this type of content increase customer retention and customer lifetime value (CLV), it also drastically reduces churn rate, a key metric for any growing SaaS company.
For sales CRM company Pipedrive, localizing their onboarding videos is an essential step in their global onboarding and marketing strategy. With remote work becoming more mainstream, it is necessary that users are able to quickly learn online, in their own language.